Earlier this month I spoke at the Social Media Marketing National Conference in Orlando. The conference itself was over twelve hours of real estate marketing ideas you can implement right now. Each speaker was a recognized expert in their field and I left with my head spinning. This post is part of a series in which I [...]
Posts under ‘Real Estate’
Real Estate Marketing is Greek to Me
Earlier this month I spoke at the Social Media Marketing National Conference in Orlando. The conference itself was over twelve hours of real estate marketing ideas you can implement right now. Each speaker was a recognized expert in their field and I left with my head spinning. This post is part of a series in which I [...]
God Save Me From Another Real Estate Flyer
Over the past couple weeks I have been reading every real estate flyer I could find. I am sure many of you are asking why I would submit myself to such torture… and you would be right to ask. If I had to guess, eight out of every ten flyers I read were sheer torture. [...]
The New Real Estate Model - Part 3.2: The Firm
A Real Estate Firm based on the legal model could have many looks, as do actual law firms. But for a starting point I am going to lay out an achievable structure that will accommodate the greatest majority of agents. The firm would consist of three distinct levels as well as an administrative staff.
In the [...]
The New Real Estate Model - Part 3.1: The Solution
This final post (Part 3) grew rather lengthy. Considering the fact this has already stretched into a three-part series, I chose to extend the series to five rather than attempt a conclusion of somnolent proportions. If brevity is the soul of wit, creating a new model for real estate is witless. So grab a cup [...]
Are You Making Music?
I recently attended a birthday party with my two beautiful boys (yes they are the most beautiful boys in the world and no, I am not biased). The birthday guest of honor received a great many gifts and it was lots of fun. Save for one interesting observation… an odd note that just might reflect [...]
The New Real Estate Model - Part 2: Super Teams
In Part 1, I discussed the concept of Disbrokeration; some of its causes and effects. When I originally wrote about Disbrokeration I thought I had a pretty good idea what the next iteration of the industry would be: Super Teams. This type of development is not new and successful Super Teams abound right now. For [...]
The New Real Estate Model - Part 1: Disbrokeration
Ch-Ch-Ch-Changes
The Real Estate industry is going through some pretty rapid changes lately. We have everything from Apple’s iPhone to Zillow’s Zestimates. There is a lot of conflict too. Your local Board of Realtors is most likely still trying to throw a fence around listing information, while a wired world questions the nature and even purpose [...]
The Mortgage Dance? EZ: Just Follow the Bouncing Ball
And the beat goes on… but sometimes it helps to have that little bouncing ball show us exactly what lyric we are singing this week. All together now:
Today the Fed suprised no one by opening the discount window to ailing siblings: Fannie Mae and Freddie Mac. Together they hold more than half of all mortgages in the US and the [...]
Custom Signs & Brake Lights
Recently experimented with one of the many ideas we use to be different… and better. Created a single site blog page and a custom sign for a listing. The idea, of course, is stolen from Greg Swann and some of the other brilliant minds that visit BloodhoundBlog. The purpose is this: be so much better as an agent [...]


